Employees need to have a stake in creating the brand itself, and must be rewarded for embodying the brand through their daily actions.
One company, for instance, rolled out a pilot appreciation program, tagging each instance of recognition to a company core value.
Top-down communications and collaboration are not mutually exclusive.
On paper, Whole Foods’ employee-first mentality and Amazon’s customer-first motto couldn’t be a worse match.
Helpful conversations will increase employee engagement.