Jonny Evans

About the Author Jonny Evans


What problems will Apple’s AR glasses need to solve?

The Next Big Thing (NBT) in Emerging Apple Rumor seems to be fresh claims that Apple is developing AR glasses, and an OS to make them useful. What would you need these things to do to convince you to purchase them?

The known unknowns

While he didn’t let any of Apple’s secrets slip, Allen Horng, the chairman of Catcher Technology, sparked off these claims when he said:

“Based on what we have learned, [new AR products] need to look good and be light enough to wear … that makes the casings for such device very complicated to manufacture and there are still a lot of challenges to overcome currently.”

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This is why iPhone X is Apple’s most important product

Have you ever wondered just how much interest there is in iPhone in comparison with Apple’s other products? Or wondered which of the company’s other products is likely to become a mass market hit next? These charts from SEMRush (based on search volume) will show you what you need to know:

Apple’s biggest product

On launch, Apple sold around 3 million iPhone X units in just 20 minutes. That works out to be around 150,000 phones per minute and 2,500 iPhone X sales per second. That’s by far the biggest product Apple — or anyone — has to sell right now.

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19 keyboard shortcuts Mac users need

I’m sure most Mac users know Command-C means copy and Command-V means paste, but there’s a host of other useful shortcuts that make a Mac user’s life much easier. I’ve assembled this short collection to illustrate this truth:

Command-W

Closes the active window you are currently in. Use Option-Command-W to close all currently active app windows.

Command-M

Press this combination to minimize the front app window to Dock, or press Command-Option-M to minimize all the windows belonging to the front app.

Command and Option

If you can’t see your desktop for all the open applications, just hold Command and Option down and click anywhere on your desktop. You may just want to get to all the open windows for a specific app, in which case hold down the same keys and click on any available window for that app.

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Apple Pay Cash and stateless cryptocurrency

Apple must by now be close to launching its promised Apple Pay Cash service, and when it does it will be taking a big step toward building its own kind of multinational cryptocurrency.

Money, money, money

While it’s only funny in a rich man’s world, the chasm between money as a tangible asset and cash as an item on a digital balance sheet isn’t hard to see.

From the trillions spent by future generations to bail out the banking system to the eye-watering cost of property loans, so much of this cash is invented by itself in a closed loop system and then traded by consent.

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These are the iPhone X tips Apple wants you to know

Along with extensive product descriptions, Apple is publishing a range of articles, support notes and video to help new iPhone X users learn how to get the most from their brand new device.

A new generation

With an eye on the next ten years of smartphone evolution, Apple is adopting a new approach with the launch of the new device.

This extends beyond seeding a few vbloggers with demo units or using quotes within iPhone X marketing – the company is also working to make sure new users can access the best possible advice to help them make use of the product.

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Apple engineers the return of iPhone mania as its harvest season begins

Queues form worldwide as consumers vote with their wallets for this year’s most anticipated smartphone release. The Apple harvest has begun. Australia’s first rush of iPhone X sales have been and gone, but as dawn breaks across the U.S. queues outside Apple and partner carrier retail stores suggest its hold on smartphone consumer imagination is as strong as ever, despite all the cynical noise.

The next decade

Apple’s on a roll.

September’s iPhone 8 releases have already driven higher-than-anticipated sales, the company is approaching a billion dollars a day in services revenue, and it is seeing growth across all its product range.

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8 things you’ll want to try first with your iPhone X

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Apple Watch Series 3: Apple’s other hit product

Apple’s decision to put a cellular connection inside the Apple Watch Series 3 has confirmed my prediction that doing so would massively boost people’s interest in the device, which I now think will become the most popular “iPhone X-out-of-stock” consolation prize this season (other than an iPhone 8).

Tuning up

While remaining coy about the actual figures, Apple CEO, Tim Cook, has previously observed that Apple Watch is not only the biggest-selling smartwatch, but has also become the biggest selling watch.

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3 iPhone X hands-on video reviews push Apple at new audiences

Apple hopes the iPhone X will set the standard for the next ten years of smartphone development, so it shouldn’t surprise anyone that Apple chose to push beyond traditional tech tastemakers by giving up-and-coming video bloggers a chance to look at the device.

One step beyond

Breaking into new circles is part of what Apple needs the new iPhone to achieve. You see, the device isn’t only aimed at technologists and existing iPhone users, it is also targeted at every other person on the planet.

Cisco notes that video accounted for 73 percent of all Internet traffic last year.

The new breed video bloggers are crafting their own new and diverse audiences, are made by people with diverse backgrounds, and appeal to the digital natives Apple knows it must connect with to maintain its message across the next decade. They are also widely shared.

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Comparing Apple’s original 2007 iPhone with iPhone X

Apple put a dent in the mobile planet when it introduced the original iPhone back in 2007, so how does that iconic device compare with the iPhone X the company hopes will define the next ten years of mobile device evolution? I’ve been having a few thoughts about the original iPhone and how it compares to the iPhone X.

Reinventing the phone

Steve Jobs called iPhone 2007 an “iPod, a phone and an Internet communicator”.

It introduced a touch-based interface, a unique rounded corner design, a powerful and intuitive user interface, a 2-megapixel camera and a 320-x-480 pixel TFT display.

These days the three functions Jobs described as being so critical to the device remain, supplemented (on the utility side) by enterprise-focused productivity functions, cloud services, artificial intelligence, augmented reality, and streaming service capabilities. The iPhone OS has gone through a decade of change, from the closed iPhone 1 to the powerful iOS 11 system.

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Life after the Home button: The iPhone X gestures guide

If you are one of the few million people who managed to pre-order an iPhone X when it was briefly available, you will be one of the first people lucky enough to need this guide to the new gesture controls on Apple’s next-generation smartphone.

Let the gestures begin

The iPhone X lacks a Home button. This means that many of the controls you’ve grown familiar with using on previous iPhone models just don’t work the same way. Instead of tapping Home, you use the following new gesture controls to make things happen:

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Windows fades as business develops a taste for Apple

Apple has set the table and arranged an array of partnerships to help encourage enterprise customers to sit down and eat what’s there. And the plan is working.

That’s what happens when hell freezes over

Way back at the turn of the century, Apple’s then CEO, Steve Jobs, described the move to make iTunes and iPods Windows-compatible as being like: “Giving ice water to somebody in hell”. iPod addiction motivated many to grab an iPhone, and the rest is history.

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Windows fade as business develops a taste for Apple

Apple has set the table and arranged an array of partnerships to help encourage enterprise customers to sit down and eat what’s there. And the plan is working.

That’s what happens when hell freezes over

Way back at the turn of the century, Apple’s then CEO, Steve Jobs, described the move to make iTunes and iPods Windows-compatible as being like: “Giving ice water to somebody in hell”. iPod addiction motivated many to grab an iPhone, and the rest is history.

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Jamf, Microsoft confirm Apple grows in the enterprise

Jamf Nation Conference (#JNUC) has become one of the more important events in the Apple in the enterprise diary, and Microsoft appeared at the event to show new integration that enables Apple’s solutions to work even more effectively with Azure cloud services. 

Hell freezes over 

Microsoft’s Brad Anderson, corporate vice president, demonstrated how Microsoft Enterprise Mobility + Security (EMS) tools will soon work with Jamf integration and Apple’s platforms to ensure that enterprise Macs are security compliant with Azure AD authentication.

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Jamf, Microsoft confirm Apple grows in the enterprise

Jamf Nation Conference (#JNUC) has become one of the more important events in the Apple in the enterprise diary, and Microsoft appeared at the event to show new integration that enables Apple’s solutions to work even more effectively with Azure cloud services. 

Hell freezes over 

Microsoft’s Brad Anderson, corporate vice president, demonstrated how Microsoft Enterprise Mobility + Security (EMS) tools will soon work with Jamf integration and Apple’s platforms to ensure that enterprise Macs are security compliant with Azure AD authentication.

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Mac users: Are you ready for the super-fast iMac Pro?

If you’re looking for a high-end Mac, you may want to shoot across to Apple.com and tap the Notify Me button to be among the first to learn when the iMac Pro hits the stores — probably in December.

Huge performance gains with iMac Pro

Apple announced the iMac Pro in June. The company called this “the most powerful Mac ever.”

The introduction was seen as a gesture of solidarity with its long-term desktop users who had started migrating to other platforms in response to the glacial pace of desktop Mac upgrades. Apple has also promised a vastly improved Mac Pro machine next year.

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Greenpeace gives Apple a B- for its green electronics efforts

Apple is setting a “new bar in terms of corporate responsibility” when it comes to green electronics. Meanwhile, Samsung continues to disappoint with its lack of leadership here, said Gary Cook, senior IT campaigner at Greenpeace USA.

Where Apple leads on the green electronics front

Apple’s commitment to the environment puts the company far ahead of every other firm, bar Truphone, according to the latest Greenpeace Guide to Greener Electronics.

The annual report assesses firms for the sustainable manufacturing and design of IT products. It rates corporate transparency, commitment, performance and advocacy efforts in three critical areas: reduction of greenhouse gases through renewable energy, use of recycled materials, and elimination of hazardous chemicals. 

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My first week with iPhone 8 Plus

I’ve been using an iPhone 8 Plus for over a week. It looks like an iPhone, works like an iPhone, and delivers on everything it promises — just like every other iPhone before it since the first one.

Authenticity is boring

I’m going to try to share a few thoughts about the new device, but I’m going to skip the technical details you can read in Apple’s press release.

In the quest for “authenticity,” today’s critics are paid to be harsh, controversial and (all too frequently) incorrect. That’s certainly been the reaction to the all-new iPhone 8/Plus smartphones, and it’s really quite clear many of them are “holding it wrong” — at least in how they see it.

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15 fresh insights into how Apple runs its business

Apple’s most senior executives have recently shared a few fresh details about how they run their business, here are just 15 recent observations.

Be intuitive

When Steve Jobs asked Tim Cook to join Apple, the Californian company was on the edge of collapse. Cook weighed up the evidence and it quite clearly told him not to take the job, “but my intuition was saying something different.” Cook followed his hunch. He now leads the most successful tech company in the world.

Ive also agrees in the value of a little faith. For example, when designing iPhone X he recently admitted that for much of the design process the technology to recognize faces didn’t work. “You got to… know [a problem] can be solved…” though much of that resolve could be seen as coming down to “faith”.

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This is what Apple’s Tim Cook is saying about AR

From the U.S. to India, the UK and Europe, Apple’s Tim Cook has been touring the planet to share his thoughts around augmented reality and AR Kit. Here are some of his thoughts:

How important is the technology?

“I think AR is big and profound,” Cook said in August. He believes the technology will prove to be as important as the App Store, and will make the smartphone even more essential to people:

“Think back to 2008, when the App Store went live,” he told The Independent. “There was the initial round of apps and people looked at them and said, ‘this is not anything, mobile apps are not going to take off’.” Time moves forward and today we use apps for a multiplicity of purposes. “AR is like that,” Cook said.

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Apple, ARKit and the future of TV

Driven in part by Apple’s iPhone-inspired mobile revolution, audiences are changing dramatically, and ads, enterprise and marketing execs must think ahead to where the media puck is flying.

iPhone natives are everywhere

You don’t have to dig too deep to see how traditional media models have changed. Take a subway journey and you’ll be surrounded by people staring at their iPhones.

When we get home, we are already more likely to watch a streaming channel than to endure the pap provided by broadcast TV. At work, we’re as likely to be involved in virtual meetings as we are to be engaged in them face-to-face.

The inference for most is that Apple’s adventures in enterprise technology, augmented reality and television will inevitably align, and both consumers and enterprise pros need to think hard what that future holds.

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My first week with Apple Watch Series 3

I’ve been using Apple Watch since the first version shipped.

I’ve grown so accustomed to using one that some of the things you might like about owning one yourself have become so much part of my daily life that I neglect to mention them here.

That’s the thing about Apple Watch — it weaves itself so intimately inside your daily experience that you begin to use it unconsciously. Just like a watch.

I use the device’s health, Activity, heart and fitness tracking features. I use it for Apple Pay, Maps, Siri questions, Messages, and (of course) for checking the time.

When it comes to third-party apps, I find things like local information, foreign translation and travel-related apps the most useful.

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My first week with Apple Watch Series 3

When the only real criticism of the Apple Watch Series 3 is the existence of a red dot, then you know Apple’s doing well.

Non-friction looks

I’ve been using Apple Watch since the first version shipped.

I’ve grown so accustomed to using one that some of the things you might like about owning one yourself have become so much part of my daily life that I neglect to mention them here.

That’s the thing about Apple Watch – it weaves itself so intimately inside your daily experience you begin to use it unconsciously. Just like a watch.

I use the device’s health, Activity, heart and fitness tracking features; I use it for Apple Pay; Maps; Siri questions; and Messages, and (of course) for checking the time.

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iOS 11: 3 ways to really switch off Wi-Fi and Bluetooth

Many iPhone and iPad users are annoyed at Apple’s decision to change the way Control Center’s Wi-Fi and Bluetooth controls work, as they no longer work. Fortunately, you can still switch connectivity off quite easily.

What is the problem?

Apple in iOS 11 decided that when you tap the Wi-Fi or Bluetooth buttons in Control Center, the system now will disconnect you from any devices or networks you are currently on but no longer truly switches Wi-Fi or Bluetooth off.

This means that even though you thought you switched them off, they remain active for things like  AirDrop, AirPlay, Continuity, Hotspot, Location services and devices such as the Apple Watch and Pencil.

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