Richard Adhikari

About the Author Richard Adhikari


Mobile CRM

Survey: In-App Customer Support Is a Winner

Consumers want mobile apps with good in-app customer support, suggest results of a recent survey. Radius Global Market Research conducted the online poll of adults in the United States this spring. Among the survey’s findings: Eighty-nine percent of respondents said they would recommend an app if a customer support agent proactively contacted them while they were experiencing problems.

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Home Tech

The Smart Home Appliance and You

The recent rumor that iRobot had engaged in talks with Apple, Amazon and Google parent Alphabet to sell the data its Roomba vacuum cleaner gathers caused widespread privacy concerns.
Roomba maps homes — the spatial dimensions of rooms and distances between furniture and other objects — and the data it collects would be valuable to any of the major players battling to control the smart home.

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Marketing

Has Marketing Automation Started Making Sense?

B2B marketing automation has a long way to go, suggest the results of a recent survey of more than 350 marketing professionals in the United States and Europe. Act-On Software commissioned Econsultancy to conduct the research for its State of B2B Marketing report released last week.
Only 51 percent of respondents said the CMO or equivalent took a keen interest in marketing automation.

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